1. Understand the steps involved in a content analysis study (this website may be helpful: http://speech.ipfw.edu/SoTL/ContentAnalysis.html)
A. Define and limit the populartion
C. Creating a coding manual
- Mutually Exclusive
- Coding Rules
D. Training coders and establishing acceptable intercoder (interrater) reliability
E. Sample Messages
G. Analysis (next week)
2. To get a feel for this, use COM 523 Code Announcements posted on September 7, September 29, October 3, November 20, and December 13.
RQ: Do announcements in online courses use nonverbal immediacy behaviors?
Unit: Each announcment is one unit - coding for fun fonts and nonverbal emotive indicators:
Fun fonts and nonverbal emotive indicators: Use of “fun” fonts: less formal and business like; use of emoticons, manipulation of punctuation to indicate emotions (“interesting . . .”; not emphasis for assignments etc.), so multiple exclamations count!!! (single do not); nonverbal vocalizations (“hmmm . . ., soooo?”); and/or emoticons (as symbols or created ;).
For each announcment code a 3, 2 or 1:
3 is Emotion expressive: Often uses fun fonts and/or other nonverbal emotive indicators such as, emoticons, vocalizations etc.(more than three nonverbal emotive indicators used in the announcement)
2 is Emotion low: One or two uses of fun fonts and/or other nonverbal emotive indicators
1 is Emotionless: No use of fun fonts or other nonverbal emotive indicators
Did you have any questions about coding as 3, 2, or 1?
3. Practice set for Intercoder (interrater) reliability: http://dfreelon.org/utils/recalfront/
Create excel file using data at right- coders as columns; units as rows - no column or row headings
Save excel file as csv file
Choose nominal, 2 coders: ReCal2
Upload file and hit calculate reliability
Would you accept conclusions drawn from this dataset?