Creating Scales

 

Guttman cumulative scales description

Is this a good example of a Guttman?

Please rate how much you like the Dallas Cowboys - check all that apply.

____ I watch some Dallas Cowboys games.

____ I watch as many Dallas Cowboys games as I can.

_____ I own Dallas Cowboys gear.

_____ I wear Dallas Cowboys gear as often as I can.

_____ I always wear Cowboys' gear when I'm watching the 'Boys play.

_____ I never miss a Dallas Cowboys game.

Semantic Differential Scales description

Is this a good example of a Semantic Differential Scale?

How would you rate the Cowboys on each of the following attributes? Place an "X" on the appropriate space.

Extremely athletic ___ ___ ___ ___ ___ ___ ___ Bumbling

Winners ___ ___ ___ ___ ___ ___ ___ Losers

Ethical ___ ___ ___ ___ ___ ___ ___ Cheaters

Hard workers ___ ___ ___ ___ ___ ___ ___Lazy

Great team ___ ___ ___ ___ ___ ___ ___ Horrible team

Likert Scales Description

Is this a good example of a Likert Scale: Online Student Engagement - original form?

 

 

Thurstone Scales - if you are curious

 

 

 

 

COM 582 Descriptive and Experimental Research in Communication

Wordle

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