COM 323 Business and Professional Communiction
Dr. Marcia D. Dixson
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Phone: x 16558
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Questions to Guide your Reading of Chapter 14: Persuasive Presentations
1. Which of the four theories on page 336 explains your belief in how you are persuaded?
2. Which of the factors of evidence on pages 337-338 influences you to believe evidence?
3. How does "inoculation" work in persuasion?
4. Choose one of the 5 basic elements of speaker credibility (pp. 342-343) and decide one behavior you can enact to improve your credibility via this element.